Established in 1981, Giordano is one of the best known and established apparel retailers in the Asia Pacific region, employing over 8,000 friendly staff with over 2,400 shops operating in more than 30 territories worldwide. Giordano embodies today’s contemporary lifestyle choices — simplicity in design and quality in substance. Our total commitment to superior service and outstanding quality and value has enabled the company to successfully grow the brands Giordano, Giordano Ladies, Giordano Junior, BSX, and Beau Monde. The essence of Giordano is to provide relevant, essential and timeless fashion for all; and to develop apparel for everyone regardless of ethnicity, nationality or culture, truly illustrating our brand value “World Without Strangers”.
Giordano Junior is a kid’s casual wear brand aimed at children between 3 to 14 years. Launched in 1998, by the region’s leading apparel brand, Giordano, the brand was founded under the same principles, Quality, Knowledge, Innovation, Service and Simplicity. The range is designed for children at play, with a sporty and fun attitude and offers parents an easy clothing solution for their children. Giordano Junior clothes are robust, colorful and easy to care for. With its own brand mascot, a friendly cow, Giordano Junior is designed around kids which is reflected even in the store.
First launched in 1999 as a value-oriented basics brand, Bluestar Exchange was re-branded to BSX in 2007. Mini-Che has been the brand character since 2009. BSX is a youth-oriented fashion brand that expresses the values of courage and justice, with “Victory or Nothing” slogan advocating “courageous spirit”. Regular renewal of spokespersons and store image has successfully transformed BSX into a stylish and trendy youth brand.
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